Toyota’s New Hybrid MR2

The Toyota MR2 sportscar is hitting the road, remade from its older version into a Prius-inspired hybrid vehicle. The new MR2 will draw inspiration (and technology) from the iconic Toyota Prius, with the goal of creating a mass market hybrid sportscar that is as fun to drive as it is green.

Toyota’s development of the MR2 is not to one-up the Tesla Roadster, but rather to create a car that can do a reasonable 0-60mph in seven seconds and get an incredible 60mpg. We are all familiar with Toyota’s efforts to create a mass market electric vehicle. The Prius, after all, is the best known green car on the market. So looking to capitalize on such technology while creating a sportier, much more dynamic looking vehicle has great implications for both a consumer market and the corporation’s innovation.